Business Consultant · Ireland

Your business
can do
a lot better.

You already know something isn't right. Maybe it's margins, maybe it's a leadership team that isn't firing, maybe it's a business you've built but haven't yet prepared to sell. I've been in your shoes. Let me show you the way forward.

Business meeting
2023 Letterkenny Chamber
Business Person of the Year
30+ Years in Business SuperValu · Centra · SPAR · Mace Owner-Operator 13 Years Letterkenny, Co. Donegal

Sound familiar?
These are the problems I fix.

If any of these are keeping you up at night, you're in the right place.

  • 01Your turnover is growing but profit isn't following — and you don't know why
  • 02Your senior leadership team isn't performing at the level the business needs
  • 03Your people don't know what the business stands for — or what's expected of them
  • 04You're working in the business every day and never finding time to work on it
  • 05You know the business needs to grow but there's no clear strategy to get there
  • 06You're thinking about selling — but you haven't prepared the business to maximise what you'll get
Mairtín Kelly, Letterkenny Chamber Business Person of the Year 2023

I started at 16.
I never stopped.

I grew up in Galway and got my first job in retail at 16. By my mid-twenties I was one of the youngest SuperValu managers in Ireland. Then a decade with Musgrave Retail Partners, overseeing 26 businesses with a combined turnover of over €70 million.

In 2011 — right in the depths of the recession — I took Mountain Top in Letterkenny from receivership. I transformed a loss-making restaurant into one of the most famous diners in the North West — Kelly's Diner — alongside a thriving Centra and petrol forecourt. I built the business over 13 years, then sold it successfully having positioned it correctly to maximise the outcome.

"I know what it feels like to lie awake worrying about a business. I also know exactly what it takes to fix it — and to build something worth selling."

In 2024 I stepped away and started this consultancy. I work with a small number of clients at a time. When you work with me, you deal with me directly — not a junior consultant.

Work with Mairtín
0 Years in business
0 Owner-operator, Mountain Top

Trusted by businesses across Ireland

Six ways I help your
business perform.

01

Business Performance Audit

A full diagnostic of your business — financials, operations, leadership, culture and commercial strategy. You leave with a clear, prioritised plan specific to your situation, not a generic template.

02

People, Culture & Values

Do your people know what your business stands for? I work with businesses to define core values, build staff charters, conduct staff profiling and ensure your culture is something people want to be part of.

  • Staff charters and values frameworks
  • Staff profiling and team assessment
  • Senior management mentoring
  • Supporting appraisals and performance reviews
  • Recruitment and interview strategy
  • Workshops and structured KPI meetings
03

Senior Leadership Development

The ceiling of your business is the ceiling of your leadership team. I work directly with senior teams and directors to develop the skills, confidence and strategic thinking your business needs to grow.

  • Leadership team strategy and alignment
  • Career path and retention planning
  • Structured KPI meetings with management
  • Succession planning
04

Growth & Marketing Strategy

A clear 12-month growth roadmap built around your specific business — not a template. Includes a marketing plan, commercial strategy and the milestones that tell you whether you're on track.

  • Marketing plans and brand positioning
  • Revenue growth strategy
  • Succession and continuity planning
  • New market and opportunity analysis
05

Preparing a Business for Sale

Selling a business is one of the most important financial decisions you will ever make. I help owners prepare properly — structuring the business, strengthening financials and maximising what you walk away with.

  • Business valuation readiness
  • Financial and operational clean-up
  • Buyer-ready documentation
  • Maximising net sale outcome

Sectors

Mairtín's experience spans convenience retail, food service, hospitality and independent business across Ireland.

SuperValu Centra SPAR Mace Forecourts Deli & Café Diner & Restaurant Independent Business

Three steps.
No messing around.

01

Book a call

Tell me about your business — what's working, what isn't, and what you want to change. No pitch, no pressure. If I'm not the right fit, I'll tell you honestly.

02

I come to you

Mairtín meets you in person. He listens, reviews, asks the right questions and gets into your business properly. The work starts on day one.

03

You get a clear plan — and I stay involved

A written, prioritised action plan specific to your business. Then regular check-ins, follow-up sessions and direct support for as long as you need it.

Real results from real businesses.

"He spent two days with our management team and within a week we had restructured how we ran our weekly meetings. Simple changes, immediately made a difference to how the business felt from the inside."
Managing DirectorConvenience Retail, Co. Donegal
"The most useful thing Mairtín did was help us see what we couldn't see ourselves. He's direct, he knows his stuff, and he doesn't waste your time. Every session moved us forward."
Business OwnerFood Service, Co. Tyrone
"We'd been thinking about selling for a while but had no idea where to start. Mairtín helped us understand what buyers actually look for and how to prepare the business properly. Invaluable."
OwnerIndependent Business, Co. Sligo

* Representative testimonials. Names withheld at client request.

Business meeting

Your business is worth
more than it's making right now.

Book a call. No obligation, no sales pitch — just an honest conversation about what's possible for your business.

Let's talk →

Let's talk.

Fill in the form and Mairtín will get back to you within one business day. You'll hear from him directly — not an assistant, not an automated reply.

Mairtín reads every message personally.